Harper Adams University - Prospectus 2024

After his grandparents bought a self-proclaimed ‘hobby-farm’ Agribusinessmanagement student, Jack Lewcock could see the benefit of smart, future-focused business when it came to farming. “Farmers can get crop out of the ground and rear a calf into premium beef – but they don’t always understand how tomarket their product or even sell or negotiate. At the end of the day you can pay people to get the crop out of the ground but if you’re not able to explainwhy your product is better, or sell it to consumers then it might as well be worthless.” Aftermeeting the course teamvirtually during the pandemic and exploring our courses – Jack knewHarper was for him! “After I had applied toHarper, I was connected up and had a zoomcall withGeoff, Claire andHairong –whichwas amuchmore personal approach than other universities I was looking at. It definitely cemented it forme that this was the place I reallywanted to go. "The course offeringmademe choose Harper – there’s other universities that do agriculturewith businessmanagement but they’re completely different. Harper degrees delve somuch deeper into the business side of things - and I think anything other than that, would be doing the sector a disservice." AgribusinessManagement Student Story: JackLewcock Whether your future is in farming itself, or in one of the many related business areas, this course gives you the depth of understanding and breadth of skills for assured decision making and confident, capable management. Our agribusiness graduates pursue careers in farm management, agri-tech, agricultural haulage and supply chains — and the many organisations that make up the wider picture of agriculture across the globe. This degree is also a gateway to working within the sector in general; so whether you have lots of experience or none at all, our integrated approach to agribusiness will equip you with the skills, knowledge and understanding to thrive in many agricultural careers. As you progress through your degree you will develop your capabilities in commercial thinking in the agribusiness sector, along with business planning, and management, before finally working at a strategic level in year 4. You’ll develop a deep understanding of organisations and the roles within them and learn the skills required for successful entrepreneurship too, preparing you to confidently take your next step into an agribusiness management career. 34 | UNDERGRADUATE PROSPECTUS 2024